On October 28, the Korean Business Research Institute announced the October brand reputation rankings for movie actors.

Ma Dong Seok topped the list following the success of his movie “The Outlaws,” which reached five million in attendance, and ahead of the November release of his new movie, “Brother.” Analysis of Ma Dong Seok’s brand revealed he is highly associated with the keywords “cool,” funny,” and “surprising,” with an overall 76.41 percent positive rating.

Lee Jong Suk took second place, and Gong Yoo followed in third. The brand reputation rankings for movie actors factor in participation index, media index, communication index, and community index when analyzing consumers’ brand consumption patterns.

The top 25 rankings are listed below:

1. Ma Dong Seok
2. Lee Jong Suk
3. Gong Yoo
4. Moon Geun Young
5. Yoon Kye Sang
6. Kim Soo Hyun
7. Lee Byung Hun
8. Choi Hee Seo
9. Jo Jin Woong
10. Yoo Ji Tae
11. Lee Je Hoon
12. Song Seung Heon
13. Ryu Jun Yeol
14. Park Sung Woong
15. Kim Sung Kyoon
16. Choi Min Sik
17. Song Joong Ki
18. Park Seo Joon
19. Son Ye Jin
20. Hyun Bin
21. Jang Dong Gun
22. Song Kang Ho
23. Lee Jung Hyun
24. Kim Hye Soo
25. Kim Yun Seok

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